Wendy's Magic

Back in June, along with several other magicians, I was asked to film a series of short pieces to help promote a new product being introduced by Wendy's Canada - the Pretzel Bacon Cheeseburger. Tied in with the magic is the chance to win a trip to Las Vegas. This was originally intended to be a project using faked magic (actors performing with camera tricks) but instead Wendy's opted for real magicians performing with no trick photography. Everything was shot continuously in one take (although there are multiple camera angles for better visibility). The result was the online ad campaign Expect to be Amazed.


The hardest part of the project is the name: try saying "Pretzel Bacon Cheeseburger" over over again - it's hard to say on camera, and I don't think any of us got it right in less than three takes.

Now that the product has been launched, the videos that were shot here in Toronto are being released one by one every few days through Wendy's Canada's Facebook page and YouTube Channel. You can watch my performances along with Mike Segal (Canada's Magician of the Year) and David "Baldini" Grossfield. More are coming, so follow and like to see them all.

And of course, get yourself to a Wendy's so you can try the Pretzel Bacon Cheeseburgerbefore they all disappear.

Part 1: An Empty Paper Bag

[youtube https://www.youtube.com/watch?v=-XZhR3G5WQA&w=560&h=315]

Part 2: The Cups & Balls

[youtube https://www.youtube.com/watch?v=YhYpg9vIkDs&w=560&h=315]

More performance video...